isabellasenn

My Chosen Brand

Hi my name is Bella! I am an aspiring Digital Marketing professional and rebranding specialist. As an individual I prioritize my health and fitness. I am a firm believer that once you get your personal health in line. Everything also falls into place. I plan to continue this passion into a professional route. Working with fitness/health brands and companies not only as a marketing professional but as a rebranding specialist. With over 3 years in management and mentoring. I take pride in guiding individuals in their journey through life, and I plan to do this professionally for brands and companies alike.

For my brand of choice, I chose the company/brand Gymshark. Gymshark is a fitness/apparel-based brand that has grown to have a net worth over $300 million. Leading as one of the top competitors in the fitness apparel sector even next to mainstream/global brands like Nike, Lululemon, and Adidas. Although Nike and other mainstream fitness brands revenue is much higher annually than Gymshark. The Emotional Connection and growth Gymshark has had with its audience has boomed like no other. Gymshark is one of the main fitness apparel brands I am vetted with and can personally vouch for in terms of brand values, quality, and marketing success. Gymshark embodies a personality that reflects my core values.

Gymshark (n.d.) showcases its activewear collections, brand identity, products, and fitness community through its official website.

In this course I hope to enhance my current knowledge of targeting an audience. Learning not just why we should be creating meaningful content, but how. How should we approach different companies/brands, how marketing differentiates between platforms, and tracking how the content is making an impact in our target audience.